Reviews

Create captivating and engaging email footers: a review of Scribe

I was recently asked by a client to set up a some email signature templates that would work alongside her newly launched website and related branding. Great idea!

As a consequence I researched a bunch of tools that enable this and I ended up signing up to Scribe so I could test it before recommending it (or not). Here’s my review of Scribe.

The Brief

My client was specifically looking for a tool that would enable her to have a single branded email footer that could be used by her and members of her team. Each individual had a different computer setup and preferred email tool, with some on Apple, others on Outlook, and then various combinations of webmail and Gmail. This meant the solution would need to work across various platforms.

A Review of Scribe (on offer with AppSumo for 39 USD)

What’s included?

Having a reviewed a few other tools I decided, for the price, Scribe would be worth a look so signed myself up on a lifetime deal. For this price I get:

  • Lifetime access to Scribe
  • All future plan updates
  • GDPR compliant (partner verified)
  • 60-day money-back guarantee, no matter the reason
  • Calls-to-action (CTAs) and banners
  • Analytics tracking
  • One-click installation
  • Co-workers signature personalization

Sounds like a lot of good stuff!

First Impressions

My first impression was very good! It’s a cloud-based tool so I just logged in with the email address I used for the purchase (via AppSumo). Once logged in via https://app.scribe-mail.com I have access to comprehensive looking “dashboard”.

The Departments View in the Scribe Admin Dashboard

As you can see, I had the option to create deparments, which would mean I could create variations on my main signature for different teams. If I have co-workers to add (currently I don’t) I can assign them to one of the departments I create. For now it’s just me, so I don’t need this featured – but it’s useful to have for the future.

Next in the menu is the Email Signature configuration, which is the reason for me testing this out. There are few more options here, but it’s pretty self-explanatory: on the left is a form to fill out, with your name, job title, logo, etc. and on the right is how it will look. There are options for changing the colors for the phone, address and social media icons, and various font optiotns. I changed from the default to Montserrat, which matches the paperwork I sent out (invoices, proposals, etc.)

Customizing the Email Signature in the Scribe Dashboard

You can see at the bottom of this screen there are options to add calls-to-action, promotional banners, and a special Covid-19 banner. What’s great about these is that they are trackable, so if you do put one of these on there you will have access to stats tracking. I think that’s a really great featured in these days when mailing lists and client communications are such an important part of promoting your business.

And, of course, if you don’t want to use these features, you don’t have to.

Other configuration options include the classic or minimal layouts.

Classic Template
Minimal Template

The other section of the dashboard are there for you to add Coworkers, who you can then assign to departments and create unique signatures for, and also to track your analytics and manage your account. If you have questions or feature request, you can click on the Feedback Board and submit them.

In Settings there are also some interesting features that include integrations (currently just Mixmax), enabling or disabling the tracking cookie feature (disabling this will disable analytics if you have any CTA buttons on your signature), and also the option to configure the tool so that the email signature is “sent” using your custom domain.

And that’s pretty much it.

Using your custom signature

Once you’ve set everything up it couldn’t be easier to implement your new signature.

Just go into the Signature section and click the Install Signature button at the bottom of the page. This gives you various options that include:

  • Copy HTML code
  • Copy Gmail code
  • Copy Outlook code
  • Copy Outlook.com code

Then you just paste it in.

If you’re not sure what to do with this code once you’ve copied it, try the relevant link below for an explanation. If you need help, get in touch!

My Thoughts

I like the interface – it seems pretty intuitive and doesn’t have a vast number of options, so I don’t think it will be overwhelming to a non-techie user.

The result is clean and fresh. It’s easy to customise – with a logo, avatar, photo, or custom colors – and, as long as you are familiar with the signature tools in your preferred mail app, easy to install.

My only gripe – and this is something I raised a ticket with them about – is that it doesn’t work 100% in Gmail because Gmail doesn’t support a full set of custom fonts; ironic given the font I use is a free Google font! What do I mean by this? Well, in Scribe I set my signature to use Montserrat, which matches my branding (well, the latest branding that is yet to make it to my website!) – however, in Gmail the email signature is displayed using the default Serif font. Not what I wanted. I’ve stuck with it because a) the developer has an active user forum and b) it still looks better than before I used Scribe, but I think this is an issue they need to overcome if they’re to claim full support for Gmail. I haven’t tested the signature in other mail applications so can’t comment, but if you have found the same then please let me know and I’ll update this post to reflect the signature’s behaviour in your particular email client setup.

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